Introduction With the rise of powerful generative AI technologies, such as GPT-4, businesses are witnessing a transformation through AI-driven content generation and automation. However, AI innovations also introduce complex ethical dilemmas such as data privacy issues, misinformation, bias, and accountability. According to a 2023 report by the MIT Technology https://ai-poweredcustomerengagem87541.ka-blogs.com/86368232/navigating-ai-ethics-in-the-era-of-generative-ai