Strategic bidding is a core competency for any ppc-marketing-agency-singapore in the era of automation. While the platforms suggest "automated bidding," the agency must decide which strategy—Target CPA, Target ROAS, or Maximize Conversions—is right for the business goal. They also set bid caps to prevent the algorithm from overpaying during peak times. This financial oversight is crit... https://virtualstaff.com.sg/ppc-marketing-agency-singapore/